OPERATING ABOVE AND BEYOND THE SCREEN LEVEL

Designing digital experiences that move business metrics.

Product Design Leader specializing in product strategy, UX, experimentation and design systems. I help eCommerce and SaaS companies turn user problems into measurable business growth.

Trusted by fast-growing industry leaders, eCommerce and digital product teams around the globe.

SELECTED WORK

A few examples of how strategic product design improved customer experience and business performance.

Remix Homepage
Redesign

Helping teams identify the right problems, align business and user needs, and turn opportunities into clear product direction.

Seller Flow
Improvements

Helping teams identify the right problems, align business and user needs, and turn opportunities into clear product direction.

Building & Scaling
Althemist

Helping teams identify the right problems, align business and user needs, and turn opportunities into clear product direction.

OPERATING ABOVE AND BEYOND THE SCREEN LEVEL

My approach to product design

01.

Product
Strategy

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Finding the highest-leverage problems before designing solutions.

02.

Product
Experimentation

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Using data, research and continuous testing to reduce risk.

03.

System
Thinking

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Designing scalable experiences through reusable systems and cross-functional collaboration.